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Home > Help Desk > Half.com Policies - Item Description Listing Policies
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Policies

 Half.com Policies - Item Description Listing Policies

Item Description

Items must be listed by the ISBN or UPC printed onto the product by the manufacturer.  An item may not be listed if it is described in a "materially different" way from its ISBN/UPC product information, except as it applies to the quality of the item.  An item is considered materially different if the ISBN/UPC is in any way different from the ISBN/UPC product information and cannot be listed on Half.com. Some types of material differences include but are not limited to: international editions; softcover books listed under hardcover ISBNs/editions; pdf files; scanned textbooks; instructor/teacher editions; instructor solutions manuals; test banks; solutions manuals with no ISBN; older editions listed under newer ISBN/UPC, book club editions; uncorrected proofs; advanced reading copies of books; screener copies of movies; out of print books with no ISBN; braille books; promotional mustic cd's; cassette, LP, 8-track music formats; music club editions such as BMG or Columbia House; annotated instructor's editions, etc.

The Half.com Item Description page can only be used to describe, promote and facilitate the sale of the listed Half.com item - it cannot refer to or promote the seller's individual web site, off Half.com sales or other businesses.

The Half.com Item Description page can contain no URLs or links to, or promotional information about, any off Half.com web page, including web sites of the seller or any third party.

There are 2 exceptions to this general rule - the Half.com Item Description page may contain a link to information related specifically to that item that:

  • Gives acknowledgement to a company that provided services related to that listing (such as counters, auction management tools, or payment and mediation services). This acknowledgement may contain both a logo (88x33 pixels) and up to 10 words of text (HTML font size 3) but only one of those may be clickable.

  • Points interested buyers to another Internet page that contains only more information (such as pictures, product specifications or detailed terms and conditions) about eBay items listed by that seller.

Links from the Item Description page that interfere in any way with the Half.com purchase process, or solicit any Half.com user information, are not allowed. Links from the Item Description page to pages that promote off Half.com sales in any way are forbidden, though such pages may generally themselves contain discrete links to other commercial web pages.

Want Ads or Trades

Listings advertising a desire to buy or trade items are not allowed.

Giveaways, Raffles and Prizes

Listings that promote giveaways, random drawings or prizes as an enticement for buyers are not permitted on Half.com as these promotions are highly regulated and may be unlawful in many states. Half.com itself may run such promotions on the site, and may grant authorization to its partners or third party companies to run promotions, that comply with applicable laws.

Listing Techniques that Circumvent Half.com Fee Structure

Listings that circumvent Half.com fees are not permitted and will be ended. Disciplinary action may result in the indefinite suspension of a user's account, temporary suspension, or a formal warning. Half.com will consider the circumstances of an alleged offense and the user's history before taking action.

Prohibited HTML Tags

The Item Description page may not contain any of the following HTML tags:

<BASE>
<BGSOUND>
<FRAME>
<FRAMESET>
<NOFRAMES>
<ISINDEX>
<LINK>
<MARQUEE>
<NEXTID>
<PLAINTEXT>
<FORM>
<SCRIPT>
<OBJECT>
<EMBED>
<APPLET>
<REPLACE>

Terms and Conditions contradictory to any Half.com Policy

  • Misleading listing titles

  • Key word spamming
    Excessive use of key words, including (but not limited to) brand names, which are referenced for the purpose of attracting or diverting buyers to a listing will be considered key word spamming and is not permitted. Please click here for further clarification on this policy.

    Policy: These types of listings are not permitted and will be removed.

Profanity

Half.com does not allow the use of profanity or patently vulgar language. This includes the use of language that is racist, hateful, sexual, or obscene in nature in a public area.